Originally one of the larger truck farming communities in the region, Opportunity is now lined with one- to two-story commercial buildings (ca. 1910s and 1920s). Most notable is Opportunity Hall, home of the Spokane Valley Heritage Museum.
This inspirational town name was selected to attract investment, when the it was platted. For many years the Washington State Patrol had a radio program entitled “This Could Be You,” With the stretch of road between Spokane and Opportunity often used as a venue for this program.